Coolness doesn’t have a past; it rather operates in a perennial future. In that sense, heritage brands seem to have taken a route that guarantees sales through doing what the others are also doing. Those street style-savvy aesthetics can be Dior, Louis Vuitton, Off –White, anything. Their past cultural references mean nothing to a generation of clients that are both very young to remember and very uninterested to learn.
Tag: Virgil Abloh
The Price of Futility-Say Welcome to the ‘It’ Fashion Mask
We live in unprecedented times. With the coronavirus epidemic creating new everyday norms and rituals, protective masks have become … More