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Tag: phygital

The Ganni exhibition at Copenhagen Fashion Week spring / summer 2021. Courtesy Copenhagen Fashion Week

The Fashion Shows of the Future Will Be Phygital.Or Perhaps Not.

“Digital shows might replace the physical shows as we know it but I do think that digital can never replace IRL interactions and socializing. Digital is an essential tool for the fashion industry to embrace. I don’t think that it is an either-or question.”

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Copenhagen Fashion Week, fashion, fashion show, fashion technology, fashion week, phygital
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