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Provocation as a Marketing Strategy-Will It Work for Fashion?

During the recent couture week Daniel Roseberry, the American designer at Schiaparelli, send shockwaves across the internet; for his choice … More

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fashion, fashion design, fashion strategy, fashion week, marketing, provocation
Fashion_TheStyleTitle

Hey New York, Do We Really Need All That Fashion?

The Spring Summer 2023 New York Fashion Week signaled the official kick-off to the fashion month. The anticipation was high … More

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fashion, fashion week, New York Fashion Week, runway, Spring Summer 2023 New York Fashion Week, style
Jean Paul Gaultier x Sacai Couture Fall 2021

Do We Need All This Couture?

“If the number of shows on the schedule is any indication that the future of Couture is all but cemented, the question we should be asking in the future is, “Why does this collection need to be Couture?”

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Balenciaga, Dior Haute Couture, fashion design, fashion week, FW22 Couture, Gaultier Paris, Op Ed, Sacai

Paris Fashion Week Offered Us Escapism. To All Different Directions.

The SS21 Digital Paris Fashion Week season was an amalgam of attitudes towards a new reality that sometimes leaves us hopeless and angry. Escapism from the world health crisis took many forms, from going at the disco to dreaming awake.

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Balanciaga, Balmain, Dior, fashion review, fashion week, Paris Fashion, Rick Owens, runway

Op-Ed: If Fashion Is Dead, Where Do Trends Go?

Every new Fashion is a refusal to inherit, subversion against the oppression of the preceding Fashion; Fashion experiences itself as a right, the natural right of the present over the past.

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Ashish, coronavirus, Fashion Industry, fashion trend, fashion week, hype, the language of clothes
The Ganni exhibition at Copenhagen Fashion Week spring / summer 2021. Courtesy Copenhagen Fashion Week

The Fashion Shows of the Future Will Be Phygital.Or Perhaps Not.

“Digital shows might replace the physical shows as we know it but I do think that digital can never replace IRL interactions and socializing. Digital is an essential tool for the fashion industry to embrace. I don’t think that it is an either-or question.”

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Copenhagen Fashion Week, fashion, fashion show, fashion technology, fashion week, phygital
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