Coolness doesn’t have a past; it rather operates in a perennial future. In that sense, heritage brands seem to have taken a route that guarantees sales through doing what the others are also doing. Those street style-savvy aesthetics can be Dior, Louis Vuitton, Off –White, anything. Their past cultural references mean nothing to a generation of clients that are both very young to remember and very uninterested to learn.
Paris Fashion Week Offered Us Escapism. To All Different Directions.
The SS21 Digital Paris Fashion Week season was an amalgam of attitudes towards a new reality that sometimes leaves us hopeless and angry. Escapism from the world health crisis took many forms, from going at the disco to dreaming awake.