Noonoouri in a dress by Valentino in Tokyo via Joerg Zuber

What’s behind a Virtual Influencer: An Interview with Joerg Zuber, Creator of Noonoouri

Noonouri is not your typical 19-year-old girl. She has over 200,000 Instagram followers, already boasts collaborations with the biggest fashion brands and she enviably lives in Paris. And while her dreams and ambitions cannot be more real, she hardly is; she only exists in the virtual world.She is a virtual influencer.

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