Coolness doesn’t have a past; it rather operates in a perennial future. In that sense, heritage brands seem to have taken a route that guarantees sales through doing what the others are also doing. Those street style-savvy aesthetics can be Dior, Louis Vuitton, Off –White, anything. Their past cultural references mean nothing to a generation of clients that are both very young to remember and very uninterested to learn.
Dont Believe Everything You See-Burberry Celebrates Britishness In A Time Of Ambiguity
Titled “Feminity” this was a collection focused on womenswear marking a shift from Burberry’s long championed gender fluidity. It was also the sheer proof that intuition alone delivered a collection that can please everyone, ever luxury fashion’ over-saturated audience.