Some brands are producing photograph portfolios of their collections while others are hosting presentations in a socially distanced setting. Opulent daywear, elaborate craftsmanship, and coed collections set the tone for the season.
That brings us to the question: Overall, in fashion, is the idea that matters or the execution of the idea? How should we approach a fashion show followed by a lot of show notes or a digital experiment that comes with a written (or spoken) manifesto? In the end, does it matter what designers have to say about themselves and their work?
It was a strange, almost prophetic timing. Raf Simons’s radical take on youth culture, echoing the rise of terrorist attacks throughout the world at the time, was destined to anticipate and foretell the biggest of all, the September 11 attacks, less than two years after the iconic show.
“Uniqueness perhaps is the message from Hyeres and the one that could save this season. The industry needs to remember it’s not youth per se that will save the world, is talent, experimentation, and perseverance.”
The SS21 Digital Paris Fashion Week season was an amalgam of attitudes towards a new reality that sometimes leaves us hopeless and angry. Escapism from the world health crisis took many forms, from going at the disco to dreaming awake.