In today’s metaverse age, brand collaborations span almost every sector of the industry, from streetwear, luxury, independent brands, and everything in between.
The idea of mixing local couture-like craftsmanship techniques with the properties of modern sportswear is an intriguing one. Still, every great concept requires a brilliant execution. Chiuri delivered clean-cut, minimal active wear interrupted by deconstructed Bar jackets and some sweats with prints loosely related to modern Greek art.
Elga Volga (Vogue Laboratory) interviews the women of her home country making local fashion history We live in unprecedented, rapidly … More
The list of references spanned from pop sensitivity (thus the Britney Spears closing song) to a refined version of mod styles along with punkish details.
Fast forward to today and Elbaz’s independent case is the norm of the industry. Designers come and go in an endless game of musical chairs that deprives talents of both the means and the time to formulate a coherent vision- let alone execute it over time.
Titled “Feminity” this was a collection focused on womenswear marking a shift from Burberry’s long championed gender fluidity. It was also the sheer proof that intuition alone delivered a collection that can please everyone, ever luxury fashion’ over-saturated audience.
“For most of us though, London was famous for the sense of community and experimentation. In my mind, London Fashion Week is mostly this; a vibrant community where are exchanged, friendships become talent partnerships, and intercultural influences create a solid narrative, this of the city and its people”
What’s left to say here is that the format is wrong for many smaller brands and designers that do great design and tailoring-but can’t get through the digital noise or simply don’t have the resources to bring their vision to digital life. They need support as much as editors need a clear calendar to look forward to
Any cover star appearing on Vogue or Vanity Fair signifies less than the epitome of a cultural moment-and becomes part of a spectacle unfolding before the public’s eyes.
Some brands are producing photograph portfolios of their collections while others are hosting presentations in a socially distanced setting. Opulent daywear, elaborate craftsmanship, and coed collections set the tone for the season.