Noonoouri in a dress by Valentino in Tokyo via Joerg Zuber

What’s behind a Virtual Influencer: An Interview with Joerg Zuber, Creator of Noonoouri

Noonouri is not your typical 19-year-old girl. She has over 200,000 Instagram followers, already boasts collaborations with the biggest fashion brands and she enviably lives in Paris. And while her dreams and ambitions cannot be more real, she hardly is; she only exists in the virtual world.She is a virtual influencer.

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Simone Rocha ‘Fragile Rebels’ London Fashion Week Fall 2021

In London Fashion Week Fall 2021 Fashion Insiders Celebrated the City’s Community Spirit

“For most of us though, London was famous for the sense of community and experimentation. In my mind, London Fashion Week is mostly this; a vibrant community where are exchanged, friendships become talent partnerships, and intercultural influences create a solid narrative, this of the city and its people”

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