Dior_Mens_Spring_2022

Be Cool or Be Nothing: Men’s Spring 2022 Collections Ditched Heritage for Hype

Coolness doesn’t have a past; it rather operates in a perennial future. In that sense, heritage brands seem to have taken a route that guarantees sales through doing what the others are also doing. Those street style-savvy aesthetics can be Dior, Louis Vuitton, Off –White, anything. Their past cultural references mean nothing to a generation of clients that are both very young to remember and very uninterested to learn.

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DIOR_CRUISE22_©Ria-Mort

Dior’s Cruise 2022 Show Was All About Kallos That Sells

The idea of mixing local couture-like craftsmanship techniques with the properties of modern sportswear is an intriguing one. Still, every great concept requires a brilliant execution. Chiuri delivered clean-cut, minimal active wear interrupted by deconstructed Bar jackets and some sweats with prints loosely related to modern Greek art.

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