If there is one day you can shop, and shop guilt-free, this is World Aids Day, today. That is, if you plan to visit the Designers Against AIDS website and indulge in unique products of collaborations between the charity and all the designers you love. Non-profit organization ‘Beauty Without Irony’ has launched the international project ‘Designers Against AIDS’ (DAA) in 2004 in order to raise AIDS awareness in the international media and towards the public, using the power of contemporary pop culture (music, fashion, design, arts, sports, film, celebrities) thus establishing unique collaborations with fashion and pop idols.
Ninette Murk, the Founder and Creative Director of Beauty without Irony is the soul and voice of DAA, pursuing her dream to unify fashion and social change for years. “Never take the easy road, but the one that is shown by your heart,” she says. “We believe that fashion can really help charity causes if the intentions are authentic and the products are good and attractive, and that’s what we aim to do. Everything in the online store comes from donations or collaborations. We use 100% of all the proceeds to help fund our work raising awareness about safe sex, mental health, and tolerance- and building a better world together.” Today she handpicks her favorite collective items from the DAA online stores especially for World Aids Day-and for you.
” I know Véronique for a long time, Delvaux is a Belgian classic and condoms cases… how much more logical can you get? This is an example of a perfect synergy. These cases are quite popular in Japan, they call them ‘Kawai’- not sure they use them to carry condoms in though.”
” Robert was one of the first people to design a print for DAA, in 2005. My then creative director, Javier Barcala, also worked for MTV Spain and he asked him for a design after an interview. Thankfully he said yes. And I love The Cure.”
“Our first book: no explanation needed so proud of it!”
She’s also an activist who uses fashion as the carrier of her messages (another one is Vivienne Westwood), she is very honest and outspoken and passionate a woman to admire. Plus her slogan tees are iconic.
” I sourced these scarves myself in India, love the old embroidery techniques, the colors, the beautiful silks (vintage saris)… They look like they’re designed by Dries Van Noten (who manufactures a lot of his special pieces in India) but these are more affordable. Best Christmas present ever! We have around 15 of them left I think.”
” Another designer friend who has been supportive from the start. His designs are fun, upbeat, well thought out and he always goes his own way. I love that kind of people.”